# Set up alerts

> Get an email, a Slack message or a Discord ping when traffic moves, a goal fires, money arrives, or tracking goes quiet.

Section: Get started  
Canonical page: https://statsy.co/docs/getting-started/alerts  
Last updated: 2026-09-15

Nobody watches a dashboard all day. Alerts do it for you and tell you only when something changed. The one everybody should set up first is **tracking lost**: it is how you find out that a deploy dropped the script, instead of finding out from a flat chart a fortnight later.

## What you can be alerted about

| Alert | Fires when |
| --- | --- |
| Traffic spike | Visitors jump above the recent baseline by a percentage you set, measured over 1 hour or 24 hours. |
| Traffic drop | Visitors fall below that baseline by a percentage you set, over the same windows. |
| Conversion drop | Conversion rate falls below its recent baseline. |
| Goal | A visitor completes a goal you name. |
| Revenue | A payment arrives, optionally only above a minimum amount. |
| Tracking lost | No events arrive for half an hour when traffic was expected. |

## Where the alert goes

Every alert needs at least one delivery channel, and can mix them freely:

- **Email**, to up to 10 addresses.
- **Slack** or **Discord**, through an incoming webhook URL you create in that workspace or server and paste into Statsy.
- **A webhook** of your own, signed so your endpoint can verify it came from Statsy. Statsy generates a signing secret if you do not supply one.

> **Tip.** Send a test before you rely on it. Every alert has a **Send test** button that skips the throttle, and the list shows when each alert last fired, so you can tell a quiet alert from a broken one.

## Why you will not be flooded

Each alert kind fires at most once per hour per site. A traffic spike that lasts all afternoon is one message, not a hundred. Percentage alerts also need a baseline worth comparing against — at least 20 visitors, or 5 conversions — so a quiet site will not page you because a second visitor arrived.

## If you would rather have a routine

Alerts are for surprises. For the regular read, set up a weekly or monthly [email report](https://statsy.co/docs/features/reports) instead: it compares the completed period with the one before and lands in your inbox without anyone opening the app.

Full options for every alert kind are in [Alerts](https://statsy.co/docs/features/alerts).

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