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Where will you share it?
Your link

Fill in the page and a source to see it here.

Make it a tracked short link

A tracked link is a short link on your own domain that reports clicks, visits, sign-ups and revenue per link, and carries these UTMs for you. It needs a Statsy site to report to.

Free tool

Free UTM link builder

Pick where you will share the link, fill in the campaign, copy. The builder lowercases and hyphenates values so your reports never split "Newsletter" from "newsletter", and it keeps your last few links in this browser only. Nothing is sent anywhere.

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UTM parameters, in one minute

utm_source
Where the click comes from: x, linkedin, newsletter, google. Required by most tools.
utm_medium
The kind of channel: social, email, cpc, referral, video. Required by most tools.
utm_campaign
The push this link belongs to: september-launch, black-friday.
utm_term
For paid search: the keyword. Otherwise optional.
utm_content
Tells two links in the same place apart: button vs footer, image vs text.
Case and spaces
Always lowercase, hyphens instead of spaces. Analytics tools treat X and x as different sources.

Why add UTMs at all?

Without them, a click from a newsletter, a post on X or a paid ad all arrive as "direct" or as the bare referrer. UTMs tell your analytics exactly which link brought the visit, so you can see which posts and campaigns turned into sign-ups and revenue rather than just visits.

Questions

Do UTMs work with Google Analytics, Plausible and Statsy?

Yes. All of them read the five standard utm_ parameters the same way.

Does this tool store my links?

No. The last eight links are kept in your own browser so you can copy them again. Clear removes them.

Should I use uppercase in campaign names?

No. Most tools are case-sensitive, so "Launch" and "launch" become two campaigns. The builder lowercases for you.
UTM link builder · Statsy