Tracked links
Short links that carry their own UTMs, so a post on X, LinkedIn, a newsletter or a community gets credit even where the platform strips parameters.
Create a link under Links, give it a label such as “Launch tweet” and the page it should open, and share the short link (statsy.co/l/abc123) instead of the page. On the way through it adds utm_source, utm_medium, utm_campaign and a utm_content naming the link, so the visit shows up under that source in every breakdown and the revenue page.
What the UTMs default to
| Parameter | Default |
|---|---|
utm_source | The label, slugged: "Launch tweet" becomes launch-tweet. Override it to group several links under one source. |
utm_medium | social |
utm_campaign | The link code. Override it to share a campaign across links. |
utm_content | Always l-<code>, so one link is always tellable from another. |
The numbers on the Links page
Clicks counts every follow of the short link. Visitors, Conversions and Revenue are the period’s visits that arrived with the link’s campaign, the same way the UTM breakdown on the overview counts them. The two can differ: a click by a bot is filtered, a click that never finishes loading the page is counted but not visited.
Tip. Every click is also a
link_clickgoal on the visitor’s journey, with the link’s code and label as properties, so you can see which post brought someone before they bought.
Frequently asked questions
Why not just add UTMs to the URL I post?
You can, but some platforms strip or rewrite query strings, long tagged URLs look spammy in a post, and it is easy to forget. A tracked link is short, always carries the same UTMs, and counts the click itself.
Does a click count as a visit?
The click is recorded as a link_click goal for the visitor and the landing pageview that follows carries the UTMs, so the visit, its conversions and revenue are credited to the link's source and campaign. Bots that follow the link are filtered like any other request.
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