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Funnels

Put two to eight steps in order and see how many visitors reach each one, where they leave, and what each step is worth.

A funnel answers one question a breakdown cannot: where do people give up? You give it an ordered list of steps, and it tells you how many visitors reached each one, what share dropped out between them, and how much revenue sits at each stage.

Build one

  1. Open Funnels and press New funnel

    Name it for the journey, not the pages: "Pricing to checkout" rather than "/pricing funnel".

  2. Add between 2 and 8 steps

    Each step is either a pageview, matched by path with * as a wildcard, or a goal, matched by name. Reorder them with the move buttons until they read in the order people actually do them.

  3. Pick a conversion window

    One hour, 24 hours, 7 days or 30 days. It sets how long a visitor has to get from the first step to the last. Seven days is the default and suits most sign-up flows; an hour suits a checkout.

Note. Steps are strictly ordered. A visitor counts at step three only if they already did steps one and two, in that order, inside the window. Somebody who lands straight on your checkout page is not in the funnel at all.

Reading the report

The header tells you what share of everybody who entered completed every step. Under it, each step shows:

  • Visitors who reached it.
  • Drop-off since the step before, as a percentage. The first step reads "Entered the funnel" instead.
  • Revenue from the visitors who got that far.

The revenue column is the one to read carefully. A step that loses 60% of visitors but holds nearly all the revenue is doing its job — it is filtering out people who were never going to buy. A step that loses 20% of visitors and half the revenue is a problem.

Changing the window afterwards

The window selector sits on the report as well as in the builder, so you can try the same funnel over an hour and over a week without saving anything. If a funnel barely converts in 24 hours but converts well in 30 days, you do not have a broken flow, you have a long consideration period — which is itself worth knowing before you go redesigning a page.

Funnels and filters

Funnels obey the dashboard filters and segments, so you can run the same funnel for mobile visitors, or for one channel, and compare. A checkout that works on desktop and collapses on mobile shows up in about ten seconds this way.

Funnels are also available through the REST API, the CLI (statsy funnels report) and an AI assistant over MCP.

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