Email reports and digests

Dashboards are for questions. Reports are for the answer arriving whether or not anybody asks — which is what makes them the thing your co-founder actually reads.

Weekly and monthly email reports

Set a cadence and a list of recipients, up to 10 addresses. Weekly reports go out on Monday mornings covering the completed week; monthly reports go out on the first of the month covering the completed month.

Each report compares the period just finished with the one before it, and contains:

• Visitors, pageviews, conversion rate and revenue, each with the change.
• The top five channels, with visitors and revenue.
• The top five pages by pageviews.

Tip. Recipients do not need a Statsy account. This is the cheapest way to keep an investor, a client or a quiet co-founder in the loop — no seat, no login, no dashboard to learn.

The weekly digest

The digest is the written version: a short summary in three parts — what changed, why, and three actions this week — generated from the last seven days compared with the seven before.

The email carries more than the text:

• A card image of visitors over the last 7 days, with the count and the change, which is ready to post as it is.
• Top posts — up to five named posts with their visitors and revenue, linked back to X or LinkedIn. See Posts.
• A link straight to the dashboard, and one to the live globe.

Note. The digest is written from aggregated totals, your domain and top page paths. No visitor-level data is used to produce it.

Insight cards

Insight cards are share-ready images of your best numbers from the last 30 days, compared with the 30 before: the top channel by revenue, the top source, visitor growth, total revenue, conversion rate and the top page. The strongest signal comes first, so the card at the top is the fact worth posting.

Each card has Copy link and Download, at the usual social image proportions. They are the polite way to do an open-startup update without handing over the whole dashboard — for which see Sharing.