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Which post sent the traffic

X and LinkedIn wrap every link in a short link, so Statsy can tell your posts apart and name them.

Ordinary analytics tells you that 400 visitors came from X. Useless. You posted eleven times last week; which one worked? Statsy answers that, because X and LinkedIn wrap every link in a post in its own short link.

How it works

X rewrites each link as t.co/<code> and LinkedIn as lnkd.in/<code>, a different code for each post. Statsy groups visits by that code, so each post appears as its own row with its own visitors, conversions and revenue. This happens automatically, with no UTM tags, no link shorteners of your own, and nothing to remember when you post.

The rows live on the Posts tab of the Referrers card on the overview. Out of the box they are short codes, which is correct but unreadable — so name them.

Naming a post on X

  1. Open Name posts

    The button is in the footer of the Referrers card while the Posts tab is showing. Unnamed codes appear as chips you can click.

  2. Paste the link to the post

    Any x.com or twitter.com status link, and press Look up.

  3. Done

    Statsy reads the post publicly, and labels every short link in it with your handle, the opening words and the date. Names apply to past visits too, so last month's numbers become readable as well.

Note. A post with no link in it cannot be tracked. There is nothing to click, so there is no traffic to tell apart — Statsy says so rather than failing quietly.

Naming by hand, for LinkedIn

LinkedIn has no public lookup, so name those yourself. In the same dialog, enter the short link exactly as the breakdown shows it — lnkd.in/xyz — and a name you will recognise, such as Launch post, 15 Sep. You can optionally attach the post URL. The same form handles an X post that cannot be looked up, for example one from a protected account.

Filtering and exporting

Post is a filter dimension like any other, so clicking a row narrows the entire dashboard to the people that post sent. Now you can look at their pages, their countries, their goals and their revenue.

Exporting the Posts breakdown as CSV adds three columns beyond the usual metrics: author, post and url, so a spreadsheet of what you published stands on its own. See CSV export.

Your top posts also appear in the weekly digest email, with visitors and revenue, which is a short weekly lesson in what your audience actually responds to.

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