Search and AI
Connect Google Search Console for keywords, see which AI assistants send visitors, and watch which crawlers read your pages.
The SEO page answers three questions that belong together: which searches bring people, which AI assistants recommend you, and which crawlers are reading the site in the first place.
Connecting Search Console
Connect with Google
In Site settings › Integrations, press Connect with Google and grant read-only access to Search Console.
Pick the property
Statsy matches your domain automatically where it can. If nothing matches — a domain property versus a URL prefix, say — choose the right one from the list. Only properties your Google account has verified are offered.
Wait a minute
The last 16 months are imported on connection, and a daily sync keeps it current. There is a Sync now button for impatience.
Note. Google publishes search data two to three days late, so the most recent days are always thin. That is Google, not Statsy.
Search keywords
The keywords card lists queries with clicks, impressions, click-through rate, average position — and an estimated revenue figure, based on what an organic visitor is worth on your site. It turns a ranking report into a list you can prioritise: position 12 on a term worth real money beats position 3 on a term that never converts.
Keyword is also a dimension elsewhere, so it can be exported as CSV like any other breakdown.
AI referrals
When somebody arrives from ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, DeepSeek, Le Chat and a long list of others, that visit is classified as the AI channel and broken down by assistant. Click a row to filter the dashboard by it and see whether assistant traffic converts differently — it very often does.
Bots and crawlers
Requests from bots are identified and stored separately, so they never inflate your visitor numbers. The bots report groups them into four families:
| Family | Examples |
|---|---|
| AI assistant | ChatGPT-User, OAI-SearchBot, Claude-User, PerplexityBot, DuckAssistBot |
| AI training | GPTBot, ClaudeBot, Google-Extended, CCBot, Bytespider, Applebot-Extended, Amazonbot |
| Search | Googlebot, Bingbot, DuckDuckBot, YandexBot, Baiduspider, Applebot |
| Other | SEO tools, link previews, uptime monitors, headless browsers and HTTP clients |
A second card lists the pages bots request most and when each was last crawled. If you care about being cited by assistants, this is where you find out whether they are reading you at all, and which pages they keep coming back to.
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